I went to the movies last night (Hancock was decent) and during the previews they showed a short film:
(Gotta love any film that starts with Christy Turlington!) :-)
Before last night, I didn't know anything about this. "Stand Up 2 Cancer" was formed to help raise money for cancer research. On 5 September at 8pm, all three big networks (ABC, CBS, and NBC) will broadcast the same fundraising show.
More info can be found at:
On the right-hand side, click on the orange "+ more" and you get an in-depth press release on what it's all about.